Claim your Amazon author page

Amazon Author Central is the free account that lets an author control the author page on Amazon: the photo, the biography, and, most importantly, which books are linked to that page. Nobody else creates it for you. The publisher can list the book, but the author page is yours to claim.

First, the prerequisite. You cannot claim an author page until Amazon has a product page for at least one of your books. That means the book has an ISBN (or, for Kindle-only titles, an ASIN) and a live listing or preorder on Amazon. Traditionally published: the publisher's feed creates the listing, usually months before publication when preorders open; ask your publisher when it will appear. Self-published: the listing appears when you publish through KDP or your distributor. Until then, this item waits.

Once a listing exists, claiming takes minutes. Sign in with an Amazon account (any existing one works), search for your book, and confirm you are the author. Amazon may take a few days to verify the claim, and it may ask the publisher to confirm.

This works the same way for traditionally published, hybrid, and self-published authors. The only difference is who to ask when a book is missing: a publisher's metadata team, a hybrid publisher's account manager, or your own publishing platform dashboard.

After claiming, check that every format (hardcover, paperback, Kindle, audiobook) is linked, because Amazon treats each as a separate product and does not always connect them automatically. Then add the bio from your canonical biography file and the same headshot you use everywhere else. Author Central also has separate marketplaces (United States, United Kingdom, and others) that must be claimed individually.

Once Amazon verifies the account, here is what it lets you do, in Amazon's own words from the welcome message (checked 2026-09-14): update your Author Page in any marketplace from one dashboard; add a biography in another language; add your books to the page; update your books' product description, editorial reviews, and other details; follow the Amazon Sales Rank and customer reviews of your books; and read U.S. BookScan data. So a stale description on your Amazon page is often something you can fix yourself here, without waiting on the feed.

Good to know: the claimed page also gives you the BookScan weekly sales report, copies sold of your bestselling books as reported by BookScan for the period you choose. It is an estimate of U.S. print sales through participating retailers, not your royalty statement, and it has its own item after launch.