Marketing & publicity

Sell sheet

Also known as: Tip sheet, Title information sheet

The one-page summary of a book used to pitch it to bookstores, libraries, and wholesalers: cover, description, author bio, formats with ISBNs (International Standard Book Numbers) and prices, publication date, distributor, and ordering information. This is the term to use for a book. A one-sheet is the broader word for any single-page pitch, including a speaker or sales one-pager that is not about a book at all.

When you’ll meet it
Bookstore and library outreach, before and after publication
Usually handled by
Publisher, or the author-publisher