Marketing & publicity

One-sheet

A concise single-page overview of anything being pitched: a speaker, a service, a sales proposition, or a book. For a book, the term to use is sell sheet, which is what booksellers, librarians, and wholesalers expect the page to contain. Keep one-sheet for the wider use, such as the page a speaker sends to an event organizer.

When you’ll meet it
Sales, publicity, and events
Usually handled by
Author, publisher, publicist, or designer