Concept & positioning

Self-publishing

Also known as: Indie publishing, Independent publishing, Author-publishing

Publishing a book without a publisher: the author owns the ISBNs (International Standard Book Numbers), hires or performs the editing, design, and production, chooses the distribution channels, and keeps the rights and the revenue. Also called independent or indie publishing.

When you’ll meet it: Deciding how to publish
Usually handled by: The author, often with hired professionals