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What Journalists Actually Want — And How to Give It to Them (opens in a new tab)
May 21, 2026
Let's start with something most authors don't want to hear: journalists don't care about your book.
May 14, 2026
I’ve written about this before, but I’m being asked about publishing so often, I figure it’s worth another go.
How to Turn Your Book & Expertise Into Business (opens in a new tab)
April 23, 2026
If you’re an expert in your field — whether that’s business, healthcare, psychology, finance, law, or any other discipline — writing a book, or strategically marketing a book you’ve already published, may be one of the smartest moves you can make.
Why Traditional PR Remains the Gold Standard for Author Success (opens in a new tab)
February 10, 2026
I started my career as a journalist and magazine editor, and what I loved most was the space it gave me to tell in-depth stories.
December's PR Campaign Secret: Why Smart Authors Launch When Others Wait (opens in a new tab)
November 26, 2025
When most authors think about launching a book publicity campaign, December rarely tops their list.
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